Fletcher

Fletcher Boland

Digital Strategy Consultant

Helping clients build successful websites

Creating a truly effective site isn't easy. It takes hard work.

On over 100 projects, I have lived and breathed every aspect of the process from user research to development to optimization.

It's all about delivering the right experience to the right user.

Design matters. Design communicates the value you deliver.

With a wealth of experience, I lead projects that satisfy users and business needs.

Let's work together to build something great!

Contact Fletcher

Strategy

Content Strategy

Requirements Gathering

User Personas

Usability Testing

Web Analytics

Project Management

Lead Generation

Search Engine Optimization

Design

User Experience

Visual Design

Information Architecture

Prototyping

Responsive Web Design

Technical

Front End Development:
HTML, CSS

Content Management Systems:
Drupal, Kentico, and Wordpress

Application Development:
PHP

Technical Account Management

Independent Consultant

August 2014 - Present
  • Available for hire on full website redesigns or specific roles on enterprise projects
  • Bridges the gap between business stakeholders and design/development teams
  • Proven ability to pull it all together to launch a great user experience

Boston Interactive

December 2010 - August 2014
  • Headed website redesigns through strategy, user experience, creative, development, QA and site launch while managing client relationships
  • Created project plans, strategy briefs, wireframes, information architecture and functional specifications
  • Oversaw eye tracking usability lab and implemented best practices for agency use

Bartlett Interactive

February 2006 - November 2010
  • Coordinated and produced web redesign projects, created schedules and estimates
  • Designed user interfaces, created mock ups in Photoshop, and developed interactive website prototypes
  • Website development with HTML, CSS, Drupal, and PHP

Wheaton College

Norton, MA

Bachelor of Arts, 2005
Dual Major Art History and Studio Art

Viper 640 #52, Business Time under sail

When I need a break from my screen, I enjoy heading out on the open water for a sail.

I’m a web consultant based outside Boston in Marblehead, MA. As a passionate believer in what the web can do, I get excited by helping clients make the most of their online presence. I have been creating websites since 1998 and have worked in the agency world, for private companies and as an independent contractor.

Most interesting to me is creating websites that are engaging and effective. That means sites that are easy to use, visually stunning and that achieve their desired business objectives. I’ve seen all too often sites that fall flat due to lack of understanding on the part of the architect, designer, developer or business stakeholder. Through my projects, I leverage proven design patterns and analysis of site data to understand what works and to fix what does not. One of the web's strengths is that it enables rapid changes, and there is no reason to not continuously improve your online effectiveness.

Most of all, I want my clients to have a website they are proud of, works well for them and does great things for their brand. By going the extra mile to support my clients, I strive for their satisfaction and believe it will make us both successful.

Fletcher Boland

Digital Strategy Consultant
Helping Clients Build Successful Websites

Marblehead, Massachusetts

connect@fboland.com
617.299.1803
LinkedIn

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